What is Blogging?
So what is blogging really all about? First off, let me tell you that it’s a lucrative business to blog and that blogs are easy to set up and manage. Imagine getting paid to write about subjects that interest you, whenever you want, wherever you are!
The flexibility involved allows you to maintain your blog at your own place, and with Internet cafés easily accessible all over the globe, even your vacation won’t get in the way of your blogging… Or should I say: even your blogging won’t get in the way of your vacation?
First, you need to get yourself a blog. There are several options – host a blog on your own domain or get a free one.
For starters, let’s talk about the free blogs. You can obtain one at http://www.blogger.com or the newer (and better!) http://www.wordpress.com. WordPress is a free blog engine that is robust and infinitely expandable.
Blogger is actually owned by Google, so it will be detected by Google’s radar faster and you will be indexed more quickly.
WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines.
However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).
Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.
How to Start a Blog in 9 Easy Steps:
Learn how to start a blog in 9 easy steps. Follow this step-by-step guide to discover the tactics as well.
- Choose your blog’s niche.
- Get Your Domain Name.
- Get a web hosting Account.
- Install WordPress.
- Choose your blog’s theme.
- Customize Your Blog
- Install some easy WordPress plugins.
- Create great content
- Promote your blog
Let’s get started.
1. Choose Your Blog’s Niche.
We all know that your blog needs a niche.
Whether it’s marketing, cooking, Business Growth, Career Growth, Health & Wellness, Make Money, Relationships, Personal Development, Art & Craft, solo dancing – whatever crazy blog topic, there are an endless amount of things to blog about.
Here’s the problem:
Most expert bloggers will inform you to begin with something that you’re passionate about due to the fact it helps you “maintain a consistent writing schedule and push via failure to succeed.”
They’ll additionally inform you to select a area of interest at the intersection of passion, skills, and experience:
As a blogger, you are the brand.
When choosing your niche, think about:
- What you want to teach.
- Where you may already have experience.
- Any leverage you may have in an industry.
- Where you can extract value from the market.
- For deeper analysis, read my full post on how to choose your blog’s niche.
Do you want to know “How to Select the Best Niche to Make Money Online Fast” then Signup FREE Digital Coach Blueprint.
Ready to launch your blog with Bluehost? Get started for just $2.95/month (63% off your hosting plan) with my link below:
2. Get a Domain Name.
The first component you want is your personal domain identity for your blog.
Your domain name will be the name by which you will be known online, no matter what niche you choose. It’s your blog’s unique address on the Internet. It will be yours as long as you continue paying the annual fee ($10 to $15 per year for a .com).
Here are some different matters to reflect on consideration on when deciding on a domain name:
- Your name needs to be memorable and not too tough to type.
- Don’t confuse human beings with hard spelling, so preserve the name effortless to spell and pronounce.
- Avoid the use of numbers and hyphens in your domain as it can confuse people.
- Keep your identity a little bit wide in case you want to pivot to an adjoining niche.
Your domain name may be the highly popular “dot com”, or it may be country or niche-specific. The general rule is to get a “dot com” domain, but some of the other extensions can be used too. For example, “dot net” or “dot blog”.
If you can’t find a domain name you like, Namechep or Bluehost will let you choose one later. That will give you time to do some research and thinking before you start your blog.
For deeper analysis, read my full post on Best Webhosting Services.
Namecheap offers several perks along with blog registration solutions. Their services are facilitated by world-class customer support and free privacy protection at competitive rates. It is the perfect platform for your blog, whether you want to promote your business or share recipes with your readers.
3. Get a Web Hosting Account.
After choosing a domain name, selecting a reliable hosting service will be one of the most important decisions you make.
To a great extent, the functionality and performance of your site will depend on your blog hosting. The host makes sure your blog is available 24/7 to potential readers and it’s where your contents and files are stored online.
Most hosting companies will also provide you a free domain for the first year when you buy their services.
The wrong web host can cause many problems with your blog. Just imagine choosing a mobile company that has no reception. Your web host is a major piece of the puzzle to creating a blog that is well-functioning. Therefore, you must choose a reliable provider.
Based on our research and information available on the official WordPress website, Bluehost is a top choice in the opinion of many blogging experts.
At this stage, your best option is a simple shared hosting plan from Bluehost.
With Bluehost, you get a free domain name for the first year.
Here’s how to get started:
- Go to Bluehost.com and click Get Started.
- Choose the basic plan.
- Enter your new domain name.
- Create your account.
For deeper analysis, read my full post on Best Webhosting Services.
4. Start a Blog By Installing WordPress
This section provides detailed information to help you sign up for your web hosting account and install WordPress software. As an example, I will show you how to create a blog with Bluehost. I have included screenshots of the pages that you need to go through.
Go to the Bluehost.com website. Then click the green “Get Started Now” button.
You will start by picking a hosting plan. If this is your very first blog, you can go with the Basic plan. Later, you can easily upgrade to a Plus or Choice Plus plan once your blog starts growing. Explore what each plan offers, e.g. Choice Plus plan comes with Domain Privacy and some extras. If your budget allows, go with the recommended plan.
Your domain name will be your blog’s address, so you should take your time to come up with something unique and memorable. Just type in the desired name in this “new domain” box and Bluehost will show you whether it’s available or not. If not, it will provide you with a list of similar names to choose from.
Don’t worry if you can’t find a good name right away, you can skip this step and pick a domain name once you start a blog.
If you have already purchased a domain name somewhere else, you can use that name. Just type it into the “Use a domain you own” box.
After you choose your domain name, Bluehost will take you to the registration page where you can fill in your personal info manually, or you can Sign in with your Google account to make the process even easier!
Add your account information
Start by filling out your personal information.
Select your hosting package
At this point, it’s time to select an account plan from the available options. Bluehost offers 12, 24, and 36-month packages.
With a 12-month package, you will have to pay a lower amount up front, but with the other two packages, you will get a better deal if you are ready for a longer-term commitment.
Review your package extras carefully. Not every extra is essential, and by unchecking the boxes of extras you don’t need, your total amount owing will decrease.
You can always add extras later if you find that you need them. I do suggest that you keep the Domain Privacy Protection box checked. This service will hide your personal contact information from the global database, which is publicly visible to anyone on the internet.
Now, enter your payment information. Check the box that you have read and agree to the TOS (Terms of Service), and click on the green “Submit” button.
Bluehost will send you a confirmation email when the payment goes through. You will also receive an email to verify your email address to activate your domain name.
Next, you will set up the Bluehost account. You are one step closer to starting a blog!
5. Create your account
Let’s create your account with Bluehost.
Step 1. Click the “Create your account” button.
Step 2. Enter your password and complete the account set up.
Step 3. Your account is ready to go. Click the “Go to login” button.
Step 4. Fill in the fields “Email or Domain Name” and “Password”.
You are all set. Next, you will start working on creating your blog.
6. Create your WordPress blog with Bluehost
After you log in to the account, Bluehost will offer a 4-step process to help you create a blog. I suggest you go with that procedure if this is your first time starting a blog.
You can also click the “Skip this step” button and work on blog formation from scratch on your own inside the Bluehost hosting account. case.
Four steps blog set up assistance process:
Step 1. You will start the process by answering 3 questions: What kind of site? What type is it? And who is it for? In my example, I selected: Blog, Personal, Myself. You can select the same choices or pick what fits your individual case.
Step 2. With this step, you can pick what else would you like to add on your site. Bluehost gives you a few options to choose from. up!
Step 3. In this step, you need to answer a few questions such as the name of your blog, tagline, and how comfortable you are with creating websites. Note, you can always change this later. up!
Step 4. Check out the chosen themes by Bluehost and see if you like any of them (if you don’t see a theme you like, skip this step). You can always change it and use a different one later. More information on this further on.
Once you complete setting up your blog with these 4 steps you will be taken to your Bluehost account page. At this point, the WordPress software is installed and your blog structure is set up!
7. Launch your blog
Inside your Bluehost account, you will see options to further customize your WordPress blog site based on Bluehost’s recommendations. These options are here for you to do some pre-launch customization to your blog.
After you click the “Launch My Site” button, your blog will go live!
If you open your website in a web browser don’t get frustrated if it doesn’t look quite right. It is just the first draft. Inside the WordPress dashboard, you will have to apply a few changes and add content to make it look polished and complete. I will show you how later!
You can access the WordPress blog dashboard from your Bluehost account by clicking the blue “WordPress” button in the top right corner of your screen.
Did you start a blog yet? Click Here To Started
Next, as promised, I’ll show you how to find the right theme for you, and how to customize your blog.
A WordPress theme is a collection of templates, files, and stylesheets that dictate your blog design.
Right now, your blog might look something like this: plan:
This is the default WordPress theme, and on the left side is a menu that helps you change its appearance.
Now, there are two options when it comes to themes:
You can either get a free theme with limited options or go with a paid theme.
I recommend you pick a theme from ThemeIsle to get a nice looking theme for your blog.
Here’s how you can install a new theme for your WordPress blog:
First, log in to your WordPress account (admin page).
You can always access your WordPress login page by going to yourdomainname.com/wp-admin.
Once logged in, your WordPress dashboard looks something like this.
Here, click on the “Appearance” option from the sidebar menu.
Next, select the “Themes” option from the “Appearance” section. plan:
To search for the theme options WordPress offers, click the “Add New” button at the top of the page.
As you can see below, there are a ton of free themes to choose from.
You can scroll down and preview as many WordPress themes as you want before picking one for your blog.
To install an external theme from a site like ThemeIsle, go to “Appearance” – “Themes” and click “Add New,” upload the zip file, and click install.
Ready to launch your blog and follow along with this guide? Get started for $2.95/month and get 63% off your blog hosting plan:
6. Customize your blog
Now, let me show you where you can do general customizations of your blog. That includes: uploading the logo you just created (or will create in the future), editing the blog title and tagline, changing colors, uploading the background image, and making homepage settings changes.
As I’ve mentioned, I’ll be showing you how to apply these changes to the Twenty Twenty theme. If you picked a different theme the process could be slightly different. However, in most cases, all themes have similar customization options.
To start optimizing your blog, go to the WordPress admin dashboard. Locate the Appearance tab on the left-hand side and choose the Customize option.
Each WordPress theme will customize a little differently. In my case, I’ll show you the customized options for the Twenty Twenty theme.
On the left-hand side, you will see the following Customizing menu options:
- Site identity – Upload your logo, change site title and tagline, and upload site icon.
- Colors – Change your blog’s background color, header, and footer colors, and customize the primary color.
- Theme options – Select if you want to show a search icon in the header of your blog and show an author bio for your posts.
- Cover template – Make additional changes to the page template such as the overlay background color, overlay text color, and overlay opacity.
- Background image – Upload any custom background image you want to start using on your blog.
- Menus – Customize your blog’s menu, social media menu links, and change locations where they are displayed.
- Widgets – Customize your footer, add a description, and how to find you if you have a physical location.
- Homepage settings – Choose what’s displayed on the homepage of a blog. It can be the latest blog posts or a static page.
- Additional CSS – Add your own CSS code to customize the appearance and layout of your site (advanced option).
You can also check how your blog looks on different devices by using the menu at the bottom with three icons: desktop, tablet, and mobile devices.
7. Install a Few Simple WordPress Plugins.
Plugins are sets of tools that integrate with your website and extend its features.
When starting a blog, it’s important to choose the best ones for SEO and site speed.
To save you time, I’ve selected some important plugins. Here’s a list of four of the best ones you should add to your blog:
Elementor Pro is a WordPress landing page builder, and it’s the tool I used to create my home page and about page. They have a free version of Elementor, but the Pro version takes it to the next level with much better templates.
2. ShortPixel Image Optimizer.
ShortPixel compresses all of your images so that they are smaller files and your pages load faster. I’ve tested lots of different image compression tools, and ShortPixel has been the best.
3. WP Rocket.
You can get started with WP Rocket for $49/year.
4. Yoast SEO.
I use Yoast SEO to manage my sitemap, robots.txt, page title, and meta descriptions.
8. Create Great Content for Your Blog.
So far, you’ve established a domain name, chosen your blog hosting site, set up a blog theme, and you are ready to go. Your framework is complete.
Now comes the moment of truth and you can actually start blogging. You need to learn how to write your first blog post. On the web, any useful information that you share with readers is called “content.” It must be something valuable that people will want to interact with and come back for more.
WordPress CMS is structured in a way that you can publish your content as Posts or Pages.
Before you begin publishing posts (day-to-day writing) on your blog make sure you fill in all the important static pages with content (such as About us, Contact, etc.). Let’s explore those types of pages.
Prepare and publish content on main pages
Depending on your individual needs you can decide what pages to publish. The following are the most common pages bloggers use:
- Homepage – This depends on what type of layout you choose. As I described above, when customizing your blog you can choose to display the homepage as a static page. In that case, you will have to prepare content for it.
- About us – The most traditional page on any blog is the “About us” page. This page tells new visitors what it is all about, who you are and why you run a blog about your niche topic.
- Contact – This page allows visitors to your blog to communicate with you. It can be a straightforward page with your email address plus your social network links, or you can use a simple contact form that visitors can use to communicate with you.
- Products, Services, Resources – Static landing pages with any additional information that you want to include on your blog.
The guidelines to publish a new WordPress page:
A blog page provides static content or information to the readers. Standard pages that bloggers use include: About, Contacts, Products, or Services. A page also can be a cornerstone (or evergreen) content with information that continues to be relevant to its readers. For example, this guide you are reading right now.
To create a blog page in WordPress, log in to your dashboard admin area using your login details (username and password).
Hover your cursor over the “Pages” menu item on the navigation menu located on the left-hand side of the Dashboard. Click “Add New”.
Write your first blog post
Creating blog posts inside WordPress is nearly the same as creating pages. However, for a blog post WordPress lets you select categories and tags while pages don’t.
Wondering how you can write quality blog posts? It’s simple.
Here is a simple 3-step approach to making great content of any type:
- Point – State your main blog topic idea that you are covering.
- Prove – Give an example of the idea you are covering.
- Perform – Give a simple way to execute the idea.
The guidelines to publish a new WordPress post:
In your first blog post, you can take a moment and introduce yourself. Tell your readers who you are, what motivated you to blog, and what you will write. The title of the post could be “Welcome to my blog”.
Inside the WordPress dashboard on the left side, you will see Posts menu items.
Hover your mouse cursor (or click) on the Post item. Then select “Add New”.
Blog Content Planning and Strategy 2021 (Guide)
Next, I’ll talk about how to optimize your content for search engines.
9. Promote Your Blog
By now, you’ve learned how to start a blog, how to create blog content, and how to get it discovered by search engines.
It is important to understand that you can write the most compelling copy in the world and design a blog interface that would sell people their own shoes. However, if no one sees it, all of your hard work is in vain. So, you need to know how to promote your blog.
Before you start promoting your blog, check if it’s ready:
- Make sure that your content is live and ready for promotion.
- Test your blog on different devices (desktop, tablet, mobile) and browsers (Chrome, Firefox, Safari, and Microsoft Edge) to check that pages open correctly.
- Check your contact info and test your contact form to see if it works well.
- Test your social sharing buttons so that people can easily share your content.
- Ensure that you interlink your content so that people can easily find other important information on your blog.
- Give your visitors one or more ways to connect with you and subscribe to your email list.
- Set up Google Analytics to track your blog’s performance and visitors.
Let’s look closely at the basic promotion and marketing activities that you can apply to grow your audience once you start a blog.
To promote your new blog, the best strategy is to do whatever it takes to build links to your blog.
Links are like the currency of the Internet.
The more you have, the more Google will take you seriously and rank all of your new blog posts.
Here are the top strategies to promote your blog:
Guest blogging is one of the best ways to promote your blog.
It’s a great way to build authority in your niche, meet other bloggers, and get backlinks.
This is a hustle that includes cold email outreach and relationship building.
First, don’t think about the benefits you’ll get from backlinks. You have to provide value to others.
This bears repeating:
In the world of Internet marketing, you need to provide value.
Although guest posting is one strategy to get links to your blog, there are plenty of others.
First, the best form of link building is passively getting links without any involvement or outreach.
Sounds like a dream, right?
People naturally link to the best content they can find. So how do you make sure your blog posts are “linkable”?
When you’re starting a blog, your content needs to be unique and high-quality. That’s the basic entry fee to get into the game.
To take it to the next level, add visual elements to your blog posts. These can be infographics, videos, case studies, statistics, and any other unique content that doesn’t exist anywhere else.
Here are some other link building strategies to try out after you set up a blog:
- Broken link building: Use a tool like Ahrefs to find blogs in your niche with broken external links. Send them an email that their link is broken and your resource is a better option. This strategy is great because you’re helping the blog fix their 404 error and (hopefully) getting a link at the same time.
- Link reclamation: Input your blog’s URL into the Ahrefs Content Explorer tool to find instances where your brand is mentioned but not linked to. Here, you can reach out to the writer of the post, thank them for the mention, and ask if they can add the link.
- Link partnerships: Form relationships with other bloggers in your niche to get links in their guest posts and vice versa.
- Competitor research: View which websites are linking to competitors to come up with new sites to reach out to.
If you’re interested in more next-level ideas, check out my new guide to link building.
As you can see, starting a blog is pretty easy.
To recap, the 9 steps are:
- Choose a niche.
- Pick a blog name
- Get your web hosting.
- Install WordPress.
- Picking your blog’s theme.
- Customize your blog’s.
- Install WordPress plugins.
- Create great content.
- Promote your blog.
However, making your first blog successful is hard work.
Now, it’s your turn. Why not start a blog today?
Start a blog now with Bluehost and get 63% off your hosting plan ($2.95/month).
To read more about starting a Email Marketing, Learning Management System check out my other guides:
Now, it’s your turn. Why not start a blog today?
How to Start a Blog: FAQs (Frequently Asked Questions).
1. What is a Blog?
A blog is a regularly updated website, run by an individual or group, primarily consisting of written text in an informal, conversational style. If statistics are anything to go by, in the United States alone, 42.23% of people from the ages of 18 to 49 read blogs. You can find a blog for any topic you want. For bloggers, it’s a great avenue to increase their subscriber base, connect with new people, and make money online.
2. What is the Meaning of Blogging?
There is no exact definition of blogging. It can mean differently from one individual to another. However, if you want to become a blogger, you have to know ask yourself this question – what is the meaning of blogging?
If you simply start out your dream of becoming a blogger without defining it first, you will not succeed and not only that, you will not be able to meet all your objectives and you might not target the appropriate market. In order to understand the meaning of blogging, you have to know the common reasons why many people are into blogging. One of the most common reasons is for fun.
People who only want to have fun through blogging defines this activity as their way of sharing their personal life, their pet’s life, or whatever’s going on that they find interesting.
Many individuals also blog for monetary reasons; you see, blogging can earn you money especially if you know how to blog properly. Can you imagine earning about $20,000 each month through blogging? Well, that’s true. This may be one reason why bloggers for money continue to increase every year. These type of bloggers define blogging as a way of making money; quite different from the first one.
There are also individuals who define blogging as a way of establishing credibility. Many people who are knowledgeable in a certain area often establish their credibility by making blogs online. In fact, by doing so, you can make a brand of yourself and be known as one of the best bloggers in the world.
You can meet a lot of people through blogging. You can build contacts, meet new individuals, and create new business ventures. You can get fresh ideas that you can turn into a business of some sort. A person who blogs with this reason in mind defines blogging to create networks.
Now you know the common reasons why people blog. Blogging then can be defined as a way to have fun, to make money, to establish credibility, and for creating networks. So you see, blogging can be defined in many ways.
When you’re again asked for the meaning of blogging, you can define it according to your personal definition. So what’s your reason for making blogs? Identify it before you even make a career out of blogging. If you want to become a full time blogger, you can definitely earn a lot of money. In this case, the meaning of blogging to you is a way to make huge money even within the comforts of your home.
Thanks to the internet because now people have an alternative way of making money. Blogging is getting popular year after year and you can find a lot of bloggers online. With so many bloggers on the net, you have to be competitive enough and you should be able to make blogs that can be of great interest to other people.
Aside from that, you have to blog frequently because there is no room for sporadic bloggers online. If you want to become a well-known blogger, follow these things and your blogs can stay in-demand.
What is the meaning of blogging? Only you can answer that, especially if you’re a blogger. Start learning to make blogs now and find a good place online. You can either do it for fun, for money, for credibility, or for building networks.