Best Email Marketing Tools for Your Business In 2021
Having been in this industry for a while now, I have literally tried and tested a whole bunch of systems over the years and I wanted to share with you some basic concepts before you pick up any email marketing service provider out there.
Let’s get started.
Why Email Marketing System
Email marketing software gives you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.
Plus, there are 1.5 billion active Gmail users – all of them could be potential customers.
How do you get started with email marketing today and what tool do you use?
The best email marketing services, software, and platforms all have different price points and features.
Most of these tools are great – you just need to find the best match for you.
In this guide, I researched and ranked the best email marketing service providers to help you:
Pick the best one for you based on your needs
Save you the most money.
There are several reasons why you need to have a proper email marketing system and strategy for your business. Here’s some:
3 Types Of Email Lists
Fundamentally, there are 3 types of email lists.
This is the kind of list there you would normally buy from some bulk email provider. Email open rates in such lists are only 1-2%.
A warm list is where people actually opt-in to your email system. It’s a permission based system. Email open rates in warm lists vary from 10% to even 30%, depending on your content, subject line and timing.
This is the best type of list. A list where people have actually done some form of business with you. Email open rates in Buyers lists go even upto 70-80%. This is because these folks have done business with you and have that trust.
By using a professional email marketing system, you will be able to segregate the warm and buyers lists separately and communicate with them in an effective way.
8 Advantages of Using An Email Marketing System
If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision.
You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that “The money is in your list” – this is 100% true.
Even though email marketing is a very powerful way to transform leads into hungry buyers, many people are discouraged to use this technique because of the time they need to invest in it. A recent study has shown that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.
If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.
How To Choose The Right Email Marketing Software
There are hundreds of software available in the market that specializes in email marketing. Choosing the right one may prove to be difficult, whether you are new to this kind of marketing or already an expert.
But before you choose the right software for your business, you have to first decide if you are willing to do the full cycle marketing yourself, or you want to completely outsource the task to a third-party marketing agency. Having a combination of both is also possible.
If you are a busy person and you want to focus on other important things about your business, you can opt to outsource your email marketing campaign as it will not require time and effort on your part. The results of outsourcing your marketing campaign are usually better because these third-party companies specialize in this kind of business. There are also instances that their services will cost you much less.
However, doing full cycle marketing yourself also has its own set of advantages. Since you are the one doing it, you have full control over the whole process. You can do whatever you think is best and it provides you more flexibility. When talking about long term benefits, doing the marketing yourself can prove to be cheaper than paying an outsourcer regularly.
In case you decide on doing the full cycle marketing yourself, you would need to choose a good email marketing software to help you in your task.
As there are hundreds of pieces of software around, it may be difficult to find a good one.
Tips on Picking the Right Ones
To guide you on choosing the right email marketing software that will work best for your campaign, here are some tips that you can follow:
- Buy software that has its own specialization. Yes, it may be cool to buy a software that can do a lot of things in one package. However, it is not what you want because it may not be able to do best what you really want in a software. These all-in-one software are also complicated to operate most of the time since it allegedly does a lot of functions.
Email marketing has several segments – getting email addresses, managing them, creating message, sending the email and analyzing the results. Thus, it is really best to choose a software that specializes and focuses its functions on email marketing itself.
- Choose a software that can easily be incorporated with other mass mailing software and email marketing services. It should also be not vendor specific.
- Pick a software that is simple to use and will work for most computers. The software that you choose should also not require any additional application or hardware for it to run properly.
- A good email marketing software should also be something that will allow you to pause or terminate the application even in the middle of the process. It may not sound significant at first, but in the long run when your marketing volume increases, you will realize the importance of that feature.
- Email marketing is a dynamic process. It is ever changing and rapidly growing in the marketing arena. If the software that you are looking to purchase is a product of a company that actually specializes in Movie Players, then it may not be the best choice. This software may not be able to keep up with the rapid pace of the industry. Thus, it is best to buy from a company that specializes in email marketing.
These things are just some guidelines to give you an idea of what a good email marketing software should be. You can read reviews of these software from different sites to know what their pros and cons are.
Make a list of a number of software that you think will work for you. Then try to search for more reviews about them. Knowing what their users say about the product will give you an idea how the product works.
Try to also check if the software has a free trial version. If so, take that opportunity to try the product and get the feel of it. This will help you decide better on choosing the best software that will do its job and one that is user-friendly as well.
Before purchasing your next email marketing system, make sure you evaluate the following parameters:
What is the Best Email Marketing Software?
To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.
In the end, email marketing is about sending the right message to the right user at the right time.
Here are my picks for the best email marketing software and services to try this year:
Based on all the testing I’ve done over the years in various systems, my favourite email marketing system is GETRESPONSE.
10 reasons why I choose GetResponse over many other competitors is:
GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.
Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.
ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following.
They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.
For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.
Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails. Their advanced triggers make for some excellent list segmentation options:
ConvertKit is also a strong pick for a few main reasons:
For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. They wouldn’t use an image-heavy marketing email full of company branding.
Although they don’t have a free plan, with pricing starts at $29/month and a 14-day free trial, it’s a great choice for bloggers focused on building high converting sales funnels.
Get started with ConvertKit – my top choice for bloggers.
That’s a wrap. I hope this list of top email service providers helps you choose the right platform for your online business.
As there are a ton of great tools out there, it’s ultimately about knowing your price point and which features are most important to you.
Focus on price, deliverability, template designs, ease of use, and the unique features you need.
My final recommendations: